KIA
KIA - OMNI TRANSITION
Omni transition at car retailers.
The start of KIAs OMNI-channel journey and implementation of the new brand. Visual ID designed the OMNI sales unit for KIAs new electric cars.
Digital setup
The units within the installation are interconnected, and have the ability to update content simultaneously. The complete installation can change content depending on user input from one touch point, or we can remotely switch between presentations to address different products of our choosing. This allows us to address each customer individually, depending on their questions and needs we can present content that is relevant to them.
KIA
New concept for car retailers.
KIA - CAR RETAIL CONCEPT
Visual ID adapted the concept to Scandinavian conditions, both in design and construction, but also in a more brand-building solution that integrates the purchase journey into one digital flow.
The concept offers improved customer service and an enhanced user experience through the use of modern technologies.
Kia has launched a concept for car retailers that reflects the brand's modern look and feel.
Visual ID has redesigned the retail concept to be more cost effective and provide more sales functionality.
A collection of modules has been optimized in order to further elevate the brand experience.
The result is a concept that can be implemented at a greater number of retailers at a lower cost.
GAS Audio
GAS AUDIO - REMAKING THE BRAND
Bold designs for your ears.
Redefining a swedish car audio hero - Brand, strategy and product development.
GAS Audio Power
Redefining a Swedish car audio hero - Brand, Strategy & Product Development
Our mission was to build a brand with values and content that inspires, and after that to create new product lines that the customers will desire.
Creating a solid foundation
We needed to create a clear product ladder, together with good product information. How you choose to compose your system is a big thing, some customers want to find the exact sound balance for them, others want to know that they got the best bang for the buck. By combining the existing categories into groups we made the product ladder easier to follow. We ended up with a main block with three steps, complimented by specialized categories.
New Web Sketches
Sketches of a GAS-web to visualize how the new brand & categories will feel and function.
Shaky - The New Gas Emoji
Shaky is derived from the classic smiley. The same smiley nirvana adapted into their classic icon, and that we use today to communicate our feelings while texting. The icon shaky works as a bridge to the brand. You dont need a gas system in your car to wear the shaky icon, it speaks to all people that are radical, hardcore, and play it loud.
MAD-SERIES
MAD-SERIES delivers a lot of sound to a great price. It´s over the top, expressive and youthful.
Product Development
Design solutions on all sound elements as Speakers, Subwoofers and Amplifiers - both product design and product graphics.
MAX-SERIES
Max-series represents the mid-range products. It is dark and uses orange only as an accent. It is more mature and has a mysterios feel.
PRODUCT DEVELOPMENT
In the Max-series we use more custom design parts in the product design, more raw material finishes such as anodized aluminum and add more expensive details.
NEW AMP CONCEPT
The orange tinted see trough side panels shows off the lit internal components and is a guaranteed eye catcher.
COMPETITION-SERIES
The best of the best, for those who play to win. This line of products uses an extensive amount of custom designed parts and elements. Raw sandblasted aluminum is the stand out material troughout the series.
PRODUCT GRAPHICS
& LABLES
The best of the best, for those who play to win. This line of products uses an extensive amount of custom designed parts and elements. Raw sandblasted aluminum is the stand out material troughout the series.
BRANDED PHYSICAL SPACES
Initial work creating guidelines for the physical spaces of brand.
TELIA - OMNI RETAIL CONCEPT
Combining online and physical retail.
A digitalized retail experience that will drive Telias sales channels closer to each other.
The interior design and furniture are important for the function of the concept, where a big focus is on the personal meeting. Consequently, the central table is a key element of the concept. From here customer and employees get an excellent and pleasant overview of the sections of the store. Products in the glass cabinets, services or special offers on the store screen, pick up counter, storage and products on the walls for touch and feel are all within close reach.
Scandinavian modern with a digital feel
The expression of the store is inspired by graphics in digital interfaces as well as our Northern nature and design heritage. Like Telia online, the foundation is white with light gray surface and purple as an accent. The thin colored, transparent glass surface reflects the digital feeling of Telia.
This is tied together with Scandinavian materials and colors. The unstained beech table tops, seating stair and wall units give a natural and bright feeling. Together with elements of natural leather, graphical darker lines in panels, steel frames and light fixtures, the entire atmosphere becomes light, modern and inviting.
Retail digitalisation?
It basically means that the physical retail and online sales systems are no longer isolated, but integrated to enable customers to move seamlessly between channels.
With one digital interface and shared data, customers can receive offers that are relevant and apply them in all Telia channels and still keep track of the sales process. And above all, they can fully experience the Telia brand both online and in the store.
Key components for the concept
Four areas are in focus and enable a great shopping experience for Telia customers.
Shop
A seamless shopping experience. Begin shopping in the store, finish it online - or vice versa. Use payment option of your choice.
Pick Up
Experience solutions & the brandDelivery on the customers terms. Buy online, pick up in the store - or however they prefer.
Meetings
Human interaction at centrePersonalised advice and inspiration to make the right choices. Pre-book meetings or get a queue ticket in your phone.
Service
In-store care and repair, digital support, educational events or other services as a value adding service.
An inspiring personal meeting
The customer meeting is at the heart of the store. You can sit down with your customers at the central table or at any of the other comfortable areas and discuss their digital concerns and needs. Display services on mobile screens, explain, show and help them make the right choice.
Digital touch point
When scanning QR code, the physical and the digital world become connected.
The QR code gets the customers directly to digital content on their own mobile phones.
Fewer products, more inspiration
Customers can easily navigate and find what they are looking for, touch and test the selected products, while discovering the full range of choices on the shop's touch screens.
Smarter seating areas
The concept includes functions that enable new ways to meet and add value to our customers lives - beyond simply selling products.
Pick up in store
Buy online, pick up in the store.
Established stores
VIRTUAL STORES - UX DESIGN
Indoor positioning in your smart phone.
The tt2 system, developed by the Swedish company Virtual Stores, is based on advanced algorithms, a new way of using smartphone hardware components, as well as sophisticated server functionality. This enables to create a revolutionary indoor positioning system requiring no supplementary hardware, like ibeacons or UWB (ultra-wide band).
Visual ID were responsible for finding graphical interfaces and functional integration in the UX design.
SWEDISH FOOTBALL FEDERATION - LOCATION & CONCEPT
Inspiring futureprofessionalfootballers.
Conceptualizing a training facility of the future,meant to help further develop Swedish Football at top international level.
Zlatan-ApprovedThe ambition of Swedish Football Federation is to continue to develop Swedish football at absolute world-class level. An expressed condition is to have a modern training center. A facility for education, rehab and testing, at top international standard.
LocationSituated merely a few minutes from Arlanda Airport, the planned arena makes it convenient for top footballers to fly in to, regardless if they play in a domestic team, or in leagues around the world. Within minutes of landing they can be on site for speciality tests, rehab or training.
Visual ID was called upon to help conceptualize the future of Swedish football.
Closer living to the golf course.
GolfStay is a concept with a simple process for module housing - from request to delivery and a go for operation.
The accommodation is integrated with the golf club's existing functions such as WC, shower and restaurant.
Our accommodation drives traffic to golf courses for guests who want new golfing experiences.
More players increase Green fees and other revenue for the facility.
Envisioning the new face of e-commerce.
A Los Angeles-based agency needed a brand that gave honor to tribal heritage while appealing to modern influencers.
Re:Think the future of building.
To turn agricultural waste into a sustainable building material for a better world.
DRIVELAB CENTER
The making of an industry trailblazer.
Conceptualizing Swedens largest research & education facility for the automotive industry.
Scandinavian XPO
SCANDINAVIAN XPO
Creatinga new meeting destination.
In November of 2020 Scandinavian XPO opened the doors to our new concept, a multi-use meeting faciality close to Arlanda.
Daytime Nighttime
TELIA - RETAIL DESIGN
Telecom retail.
Telia is Sweden's leading operator in mobile communications, fixed telephony, datacoms and broadband. As their global retail design partner we have been pushed to continuously deliver cutting edge solutions for in-store shoppers.
THE TELECOM RETAIL-WORLD
The Telecom retail-world is complicated when compared to many other segments. The technology changes fast. Entirely new product categories emerge often, with constant releases of new products, creating high demand on both retail-solutions and the staff that sell them. Devices, software and product offers must all be explained and compared, while considering individual customer needs. In short, Telcom retail is more demanding than other straight-forward shops.
Visual ID has developed concepts together with Telia for many years, creating retail strategies and developing functional store designs. Brand experience, customer flows, products displays, omni channel and more, are all vital parts when designing optimal solutions for the modern shopper.
YNOIR EARPHONES - BRAND / PRODUCT / PACKAGING
Making Technologyfashionable.
Product design innovation combining modern audio performance with traditional jewelry design.
WESC & WUTANG CLAN - PRODUCT DESIGN
Brand-elevation through strategic Colab.
Product design made to inspire a merger of hiphop, street-fashion & audio-technology.
BEU
BEU - DESIGN AWARDED WATCHES
Iconic design on your wrist.
A waterproof and durable watch collection designed to transcend time and trends.
The design was awarded by German Design Award in 2020 and Nominated for The Swedish Design Awards in 2020.
POCKETSHOP - RETAIL DESIGN
Pocketshop is a chain of bookstores located in areas where there is a high volume of people, such as at airports and train stations. We have been their retail designers for many years and have continuously refined the concept and approach to selling paperback books.
ILSE JACOBSEN - PRODUCT DESIGN
Invigorating Danish Footwear.
Delivering a new design direction for this elegant and feminine Danish fashion brand.
STYLISH RUBBER FOOTWEAR
Visual ID was contacted to come up with a new, updated direction for ILSE rubber footwear. Our work resulted in new styles and an overall younger direction for their modern boots. We are excited to have been part of Ilses journey. It is a refined brand with a elegant look which we regard highly.
TRETORN
TRETORN - PRODUCT DESIGN & PRODUCTION MANAGEMENT
Reigniting a classic.
Visual ID has designed over 50 new styles of footwear, both rubber and non-rubber shoes for this classic Scandinavian brand.
Part of the strategic change at Tretorn was to consolidate all footwear development in Sweden. Visual ID had to safekeep elements of the company heritage and create a new product identity that could easily be recognised over all product groups and price levels.