Working with real-time technology
Visual ID is able to create experiences in virtual real-time 3D. We use Unreal Engine - a development tool when working with real-time technology. Unreal engine is used to create everything from design visuals and movie experiences to high-quality games across PC, console, mobile, VR and AR.
Visual ID deliver cutting-edge content, interactive experiences and virtual worlds. This together with our brand experience opens up opportunities to create, for example, digital showrooms in a completely new interactive and exciting way to provide customers with the most realistic augmented experience possible. With the high-quality real-time rendering we can recreate reality as immersive experiences that are as effective as being in the real situation.
Even at live broadcasts, online presentations or public events online we can create environments and offer new opportunities to entertain, inform and inspire in a digital experience of the brand.
Electrolux COMEX, is an annual gathering where over 250 employees from all over Europe gather to take part in product demonstrations, workshops and exhibitions for 2 days. In 2020 with the pandemic, Electrolux decided to go digital instead of being at a physical location.
The result is a meeting platform in a mixed reality studio, where the speakers can move between a physical and a three-dimensional, digital environment with the help of advanced camera motion technology and the branded digital world and interface we created.
Visitors and speakers can interact with each other through the digital/physical interface. In addition to meetings between people, Electrolux products are displayed in a virtual showroom, where participants can experience the products in a 360-degree digital environment.