COMBINING ONLINE AND PHYSICAL RETAIL
The premise of the Telia Company retail concept is to combine online and offline shopping to create a seamless experience for the customer.
The key is an intertwined online and offline approach, using the best values from both worlds.
The online flow in retail
An online flow is well known by today's consumers, when it comes to the buying process. The consumer is used to be logged in to expect personally relevant information and offers.
Online shopping is the system for retail, but we add values to be in a physical environment with personal meetings, for even better advice and trust. In Telia stores you can get your purchase at once, or we can offer the pick up solution if that´s a delivery method the customer wants. The consistent flow between physical retail and digital input makes it possible for both consumer and staff to jump between the channels without loosing the sale.