REIGNITING A CLASSIC
Tretorn is a global active-lifestyle brand with focus on footwear, outerwear and tennis products.
In 2013 Tretorn started a mayor transformation process, with a mission to reset the company & brand to better connect with a younger, modern consumer. The decision kicked off a longterm undertaking. Visual ID has since designed over 50 new styles of footwear, both rubber and non-rubber shoes for this classic Scandinavian brand.
Protecting a Heritage
Part of the strategic change at Tretorn was to consolidate all footwear development in Sweden. Visual ID had to safekeep elements of the company heritage and create a new product identity that could easily be recognised over all product groups and price levels.
This also included the creation of new CI guidelines for product design and branding execution. Operating as Tretorn’s exclusive design resource for footwear the scope included the entire portfolio, starting with performance products, safety and hunting and expanded further into lifestyle rubber and sneakers.
History in the making
Over the past years Visual ID have realized more than 50 projects for the European and North American markets, delivering concept and design ideas and having them come to life and sold in thousand of stores.