The start of KIAs OMNI-channel journey and implementation of the new brand
Adapt to change
Uber Eats, Amazon and Netflix are great examples of businesses that have adapted to suit the way that people consume. They have jumped ahead of the curve and guided their respective industries in growth and development.
Just like dining, shopping and entertainment, the car buying experience that people prefer is changing.
Most customers will jump in between retail channels in their buying process. The unit acts as a link in between the physical retail location and the customer's experience from KIA's online channels. Both in functionality and brand comprehension. It can be used either by the customers themselves, or as a sales tool for the sales representatives. It is meant to be a distinctive experience in the sales process, not a repetition of the content online. We achieve this by combining the best attributes from the online channels together with the unique possibilities that a physical space offers.