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Inspiring future professional Footballers

The ambition of Swedish Football Federation is to continue to develop Swedish football at absolute world-class level. An expressed condition is to have a modern training center. A facility for education, rehab and testing, at top international standard.

Visual ID was called upon to help conceptualize the future of Swedish football.


Swedish footballs superstar Zlatan Ibrahimovic has stopped playing in the National team, but he obviously still means a lot to the Swedish Football Federation. Zlatan was a key member that needed to sign-off on the conceptual design of the facilities, which he did.

Corners Included

SvFF and Arlandastad Holding AB are the initiators of this preliminary study to explore possibilities of building this national training, development and education facility at Arlandastad, cutting no corners in their effort to achieve greatness.


Situated merely a few minutes from Arlanda Airport, the planned arena makes it convenient for top footballers to fly in to, regardless if they play in a domestic team, or in leagues around the world. Within minutes of landing they can be on site for speciality tests, rehab or training.