Inspiring future professional Footballers
The ambition of Swedish Football Federation is to continue to develop Swedish football at absolute world-class level. An expressed condition is to have a modern training center. A facility for education, rehab and testing, at top international standard.
Visual ID was called upon to help conceptualize the future of Swedish football.
Situated merely a few minutes from Arlanda Airport, the planned arena makes it convenient for top footballers to fly in to, regardless if they play in a domestic team, or in leagues around the world. Within minutes of landing they can be on site for speciality tests, rehab or training.