THE NEW FACE OF E-COMMERCE
Tribal people follow their own way of life. They are a social group, largely self-sufficient, and clearly different from the mainstream society surrounding them.
The Create Tribe visual identity & brand was made to inspire influencers to partner with this LA-Agency to offer their own products. The idea is to turn followers into tribe members, moving fans closer to the tastemaker.
CREATE TRIBE - FOR INFLUENCERS
An Agency that create brands around influencers must offer something to help make great of the followers the influencer already has. Followers are of course fans, or at least have a degree of interest in the persona which the brand is going to be built around.
The question became, how do we best represent an ability to authentically strengthen connections? Well, tribes are a social group that in many ways exist as a unit. They care for each other, and for the environment they inhabit.
The idea was to communicate that Create Tribe can help establish strong connections by doing the right branding and marketing for successful influencers, thus enabling connections that rival those in a tribal community.
THE LOGOTYPE aka TRIBE LEADER
An early step in the branding process was to create an impactful logotype. Something that influencers would feel drawn to and would fit in their world. As soon as a successful product & influencer partnership is made, others should easily recognize that the force behind the colab was Create Tribe, attracting more tastemakers and setting the stage for future opportunities.
Tribes around the world use ceremonial masks which are given profound meaning. We wanted to harness the ritual power of masks without making the face recognizable as of any specific origin or time-period. We imagined the most basic mask we could think of, and used the 2 first letters of the brand name (C + T).
With a few iterations we decided to keep all the elements in the mask exactly equal in thickness, again striving to make it as simple as possible. The result is a digital and universal mask that is highly recognizable. We tested the logo before presenting it to the client and we found that it is liked by people from vastly different backgrounds, by young and old, men and women. We attribute this to its simplicity, which also should help it stand the test of time.
Tribes date back more than 30,000 years.
To create a link between this new Agency operating in a digital age with the old tribal heritage, we infused several visual elements into Create Tribe's Visual Identity.
Patterns were used to establish a feeling of man-made, a care for their environment, and to highlight the Agency's will to inhabit spaces with great energy. Patterns are great visual aides to establish unity between the digital presence and physical form.
Another main component for this brand is iconography. Real faces next to the logo (Tribe Leader) also connects the actual world with the digital.
CORE BRAND ELEMENTS
Core elements help give brands a homogenous depth. Together with Core Values, they help create an authentic and hopefully meaningful base for communications.
Create Tribe has a rather unique business proposition, but we feel their brand will give them a great start for interesting exchanges with both potential partners and their customers.
Here is the newly launched company website of CREATE TRIBE: https://createtribe.com/