Creative solutions that connect brands with consumers

BEU - design awarded watches

Visual ID handled this advanced industrial design where both details and total construction are important for creating an iconic watch.

The design concept includes both the iconic watch case and the straps which works in symbiosis and takes seconds to put in place for easily changing straps for different outfits or activities. The solid stainless steel form is without pins to hold the straps. Instead the solution is seamlessly integrated into the construction.

The design is awarded by German Design Award in 2020 and Nominated for The Swedish Design Awards in 2020. 

Design by Oskar Lindblom, Mattias Wiberg, Niclas Svensson and Johan Ronnestam. Project Management by Fredrik Franzon and Julia Brorson.