Marginalen Bank was a large scale identiity project Visual ID handled graphically for Johan Ronnestam in 2010. Together with Johan we took the old brand and reinvented everything from Marginalenʼs logo to itʼs credit card forms, signage and everything in between. Internally we setup a graphic system that worked within the branches of Marginalen Bank. We oversaw all graphic communication in forms of signage and interior spaces as well.
Our approach started with defining the structure of the company. With a checklist of needs we started graphically representing these separate areas within the organization. We built a hierarchy tree of of graphic usage for their brand to stay on track and strong for the coming years.