Besides making the most fabulous vacuum cleaners, Electrolux also has the some of the worlds brightest engineers. Visual ID was asked to create a new package for their top of the line vacuum; Ultra One.
We wanted to showcase what never is shown, the ingenuity and complex technology behind Electrolux products. The result was a packaging line that had a story to tell. By looking at different sides of the package you see both the beautiful cover and the blueprints. The magic is what you'll find inside.